On a day where you will be taking copious amounts of pictures, the last thing you want is your concealer setting into fine lines.
Ayu is an Irish make-up company set up by renowned make-up artist Suzie O’Neill in 2015. Suzie O’Neill, from Co. Kildare, was working as a make-up and beauty tutor and realised the make-up brushes in the kits given to students at the college were extremely poor quality. After some research, Ayu was born and the business has grown from strength to strength since.
Developed by Suzie at her kitchen table, the Instant Eye Concealer was born out of years of frustration. Suzie found that most under eye concealers with high coverage were too heavy for the delicate under eye area and thus made the area look worse. Suzie wanted to create something lightweight that would conceal and brighten but suit dry and mature skins too.
This highly pigmented yet lightweight concealer brightens and evens out skin tone under the eyes for a fresher, more youthful look in an instant. The concealer pen has a small sponge applicator which clicks on to dispense the product easily and fuss-free. The formula dries quickly and is also self-setting
Suzie O’Neill said:
“Over the years I have tried every type of concealer on the market and never found one that ticked every box for me. It’s been a long road of meetings, trials and testers but I am finally delighted with the end result and can’t wait to share it with everyone!”
How to apply – Simply dot the concealer in an inverted v-shape under the eye and pat in with a concealer brush. As the product is highly pigmented you only need a small amount for a flawless finish.
The Ayu Instant Eye Concealer comes in two shades, light and medium, and is priced at €18.00.